Modada çevresel sorumluluk: Reklam kodlarının çözümlenmesi ve değerlendirilmesi
Özet Görüntüleme: 40
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PDF İndirme: 31
DOI:
https://doi.org/10.5281/zenodo.15728720Anahtar Kelimeler:
Göstergebilim, sürdürülebilir moda, değerleme, reklam kodları, marka kimliğiÖzet
Postmodern çağın derin sosyal ve kültürel değişimlerle işaretlenmesi, teknoloji, doğa ve küresel üretim ve tüketim sistemleriyle toplumsal ilişkilerin yeniden değerlendirilmesini gerektirmiştir. Bu çerçevede, genellikle aşırı tüketim ve çevresel bozulma ile ilişkilendirilen moda endüstrisi, sürdürülebilirlik ve çevresel sorumluluk üzerine tartışmaların odak noktası haline gelmiştir. Bu makale, çağdaş sosyal olarak angaje moda markalarının sürdürülebilirliği ve inovasyonu üretim süreçlerine ve iletişim stratejilerine nasıl entegre ettiğini araştırmaktadır. Jean-Marie Floch'un semiyotik modeli ve Laura Oswald'ın marka anlamı kuramı gibi kuramsal bakış açılarına dayanan araştırma, bu markaların geleneksel tüketici tutumlarına nasıl meydan okuduğunu ve modaya ilişkin kültürel algıları nasıl yeniden tanımladığını incelemektedir. Ayrıntılı bir analiz yoluyla, makale önde gelen markaların çevresel sorumluluğu tüketici katılımıyla uzlaştırmak için benimsediği kişiselleştirilmiş, postmodern yaklaşımları vurgulayarak moda, kültür ve sürdürülebilirlik arasındaki gelişen ilişkiye dair önemli içgörüler sunmaktadır.
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